From the best that reality tv has to offer to the worst, everyone is part of the groundswell these days. Let's take a look at the best and worst reality tv has to offer!
The Good- Caitlyn Jenner's Outreach to Transgender Youth
Caitlyn Jenner's new show "I Am Cait" has taken on a life of its own, and its all thanks to the groundswell. Caitlyn's fans have been over the moon about her dedication to helping the trans community and they've been talking about it via all types of social media.
Below is a screenshot of Cait's Twitter feed. There are all sorts of tweets at her, and even the hashtag #IAmCait. Basically, this girl is killing it when it comes to marketing her brand!
Cait's fan's have even created their own fan page on Facebook to acknowledge the good work she is doing. It is safe to say that Cait's brand is exactly what her fans say it is!
The Bad- Howie Mandel’s Bulimia Comment on America's Got Talent
Howie Mandel (or at least his people) listened to the
groundswell on August 25th when Howie Mandel decided to make a joke
about bulimia on a live broadcast of America’s Got Talent. No sooner was it out
of his mouth that the Twitter
feeds starting blowing up.
Source: http://hollywoodlife.com/2015/08/25/howie-mandel-bulimia-comment-americas-got-talent-apologizes-twitter/
By the time the show came back from a
commercial break, Howie was prepared with an apology for his bad joke.
Source: https://twitter.com/howiemandel?lang=en
This video shows Howie’s insensitive comment and his prompt
apology to angry fans.
Following this incident there has not been too much buzz
around the issue. Could it be that the groundswell helped keep this under
control? In chapter 5 Li and Bernoff discuss the benefits of listening to the
groundswell. In their list of 6 reasons to listen to the groundswell, reason #5
is to “Manage PR Crises.” The authors warn that “In these situations, hours can
count,” and in today’s world it is even arguable to say that minutes count!
The Ugly- Invasion of the Kardashians Apps
Not to bring up more Kardashian drama, but you knew it was coming right?! If we didn’t already know too much about the Kardashian clan before, we can be certain we do now. As of September 14th, Kylie, Khloe, Kim, and Kendall all have their very own apps.
Source: https://instagram.com/khloekardashian/
While the Kardashian invasion is a bit scary, I do have to give them credit for their ability to use the groundswell to their advantage. As per Li and Bernoff's descriptions, the girls do have a way of "Talking" to and "Energizing" their fans.
For you Kardashian fans out there, can you think of any other ways the Kardashians have used the groundswell to their benefit?
I love that you looked at all aspects of this topic. I was watching America's Got Talent during that Howie episode! Amazing how quickly social media works and within minutes he was able to issue his apology. Nice topic for your post!
ReplyDeleteWhat a wonderful example! I thought this was a great piece, but it would be good to see more summary of the book and how it relates to your example. Great job though!
ReplyDeleteThis is a good example to understand the groundswell!
ReplyDeleteVery well written, very insightful, and a very well thought out piece on an important topic
ReplyDelete